Through three years of shopper surveys, this article highlights our findings on enhancing the online shopping experience.
Considering reducing the number of printed promotions? The European Shopper Survey reveals the implications.
2 out of 3 shoppers want to be inspired online. You need to provide emotional rather than functional inspiration to attract shoppers.
The Behavior of Online Shoppers Survey 2021 shows shoppers think a lack of inspiration is a barrier against using online stores.
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