Marketing Director Magdalena Kotupova shares how Mr. Bricolage approaches omnichannel by focusing on the shopper experience.
Marysol García Gruben, General Director of Production at El Corte Inglés, gives her take on on why catalogs still matter.
Ditte Lunde Hardahl, Head of Omnichannel, goes into how the Plantorama webshop is built to inspire shoppers.
Rasmus Skjøtt, Chief Digital Officer, explains why convenience and price are hygiene factors compared to being inspirational.
Andras Szocs from Salling Group discusses the challenges of digital transformation and driving loyalty in digital marketing.
Peter Kreilgaard, CMO of Coop.dk, shows how purely competing on price becomes less important when you inspire shoppers .
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