Discover strategies to adapt to changing shopper behavior in Latin America amidst economic challenges.
Learn how AI is reshaping retail, from personalized recommendations to overcoming data challenges.
This article explores a scientific study that tested a model for reducing print in collaboration with a retail chain in Italy.
Discover how DTC businesses leverage stores as marketing powerhouses and craft customer-centric experiences.
The big challenges of curation in e-commerce: Get insights from experts on the art of product selection, customer engagement, and overcoming excess inventory.
Retail media networks can be a source of incremental revenue growth: Get the What‚ How‚ and Why.
What to consider when streamlining your catalog process for print and digital and how to makek sure you get the most out of both.
Online grocery shopping is here to stay. But to profit, retailers must implement technology that drives efficiency.
Retailers need a successful digital transformation to regain customer loyalty. But most fail. Here's how to avoid their mistakes.
The printed leaflet is still a key marketing tool, but has inflation and supply chain issues made the price too high?
In this interview with Zipcon consulting we go into challenges for the digital transformation of print promotions.
How to recreate the product discovery experience from catalogs in your online store.
We've partnered up with McCann to help retailers improve their digital leaflets. From shoppable to inspirational content.
We sat with Horst Huber, CEO of priint Group to talk about how to blend print with online whem attracting shoppers.
Amazon excels at product range, fast checkout and quick delivery. To compete, retailer should differentiate with inspiration.
Don't depend on other websites to provide shoppers with product information. Instead, invest on your own content.
46% of online shoppers are just browsing. Here's how to use classic offline tactics in your online store.
Most webshops only focus on one type of shopper. Neglecting browsing shoppers might risk losing out on potential revenue.
Here are 4 tactics to sustain, or even increase, store traffic with online catalogs.
Most webshops lack to cater to one of the most important moments in the shopper journey: getting inspired.
70% of shoppers say promotions are the most important factor when buying online. But promotions are not just discounts.
Bring your catalogs online, and create the perfect format to cater to the online shoppers that are just looking around.
Christian Bihn at McCann Germany underlines the challenge in matching where the shopper is at in their buying journey.
In-store screens can greatly increase shopper awareness of online channels, and offer a greater product selection.
In the complicated shopping journey: Retailers need to focus more on providing inspirational content at the top of the funnel.
Why online catalogs are an ideal complementary format to inspire shoppers, tell your story, and drive discovery.
Why ecommerce and SoMe make it necessary to establish your brand story with a purpose‚ or risk losing customers.
Here's how a long-term focus on inspiration can positively impact all areas of your business.
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