Re-thinking the analog mindset in retail
The problem with retail today is that organizations are basically installing smart appliances in a house with old, worn-out wiring. Solution providers are constantly offering new digital tools that promise to solve key challenges for retailers, but more often than not, they are just added on top of existing KPI’s, processes and systems, ending with them not fully reaping the rewards of their massive digital investments. In this article, we dive into why adapting a digital-first approach is key for retailers who are looking to take their digitalization seriously, and our take on the main challenges we experience when working with retailers who want to achieve this for their promotions.
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