Get the complete overview of digital catalogs and leaflets for B2B here:
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Have you noticed it?
Lomax, a Danish B2B company that sells office supplies, noticed it:
More and more B2B customers are shifting to online buying.
This created a problem for Lomax:
Lomax needed a new digital experience, which integrated the inspiration of their product catalog with the ease-of-buying of their webshop.
To solve this, Lomax partnered with iPaper to fully integrate their digital catalog directly with their webshop.
Now, customers can explore Lomax’s wide range of products in the digital catalog and add items directly to the webshop basket - with a single click.
With product variants, volume discounts, and bonus schemes before adding items to their cart (thanks to a custom-built pop-up feature), customers now have all the information they need to make the right purchasing decisions.
On top, Lomax keeps flexibility and control of their catalog and their webshop. Michael Thingmand, e-commerce manager at Lomax, says:
“The most important thing for us was that we could create the integration and all future adjustments ourselves. With access to iPaper’s API, we built the integration ourselves and got it exactly how we wanted it. This has given us a freedom we can't find anywhere else.”
By merging the catalog with the webshop, Lomax has created a fluent, intuitive shopping journey that marries the webshop’s ease-of-buying with catalog’s inspirational and informative content.
Customers no longer need to juggle between different platforms or manually note down product details—everything they need is just a click away.
By integrating their digital catalog directly with their webshop via an API, and by offering in-catalog adding-to-cart, Lomax has reduced friction in the customer journey, increased sales and improved the user experience.
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