Discover strategies to adapt to changing shopper behavior in Latin America amidst economic challenges.
Learn how AI is reshaping retail, from personalized recommendations to overcoming data challenges.
This article explores a scientific study that tested a model for reducing print in collaboration with a retail chain in Italy.
Grupo Andrea's Marketing Director and Digital Manager explain how they adopted digital for direct selling in Latin America.
Marketing Director Magdalena Kotupova shares how Mr. Bricolage approaches omnichannel by focusing on the shopper experience.
Marysol García Gruben, General Director of Production at El Corte Inglés, gives her take on on why catalogs still matter.
Gain deeper insights from the iPaper European Shopper Survey into generational preferences to enhance your retail promotion strategy.
Information overload and the increase in available channels has led to shoppers struggling to navigate today’s ecommerce experience.
Through three years of shopper surveys, this article highlights our findings on enhancing the online shopping experience.
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