A guide to vendor selection and ongoing partnership to bridge the Martech gap.
Contextualizing the need to evolve from traditional foundations to a digital-first future, with challenges and benefits to adopting new strategies.
Discover strategies to adapt to changing shopper behavior in Latin America amidst economic challenges.
Grupo Andrea's Marketing Director and Digital Manager explain how they adopted digital for direct selling in Latin America.
Marketing Director Magdalena Kotupova shares how Mr. Bricolage approaches omnichannel by focusing on the shopper experience.
Learn how El Corte Inglés transformed its printed catalogs into engaging, interactive digital formats, enhancing customer experiences while modernizing operations.
Gain deeper insights from the iPaper European Shopper Survey into generational preferences to enhance your retail promotion strategy.
Information overload and the increase in available channels has led to shoppers struggling to navigate today’s ecommerce experience.
Through three years of shopper surveys, this article highlights our findings on enhancing the online shopping experience.
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